Viral Marketing Campaigns
The term viral marketing became a buzzword in the late 90's, but it has been around since the first business opened it's doors. Viral marketing is nothing more than one person telling their personal network about a product and that network relaying the message to their networks.
What created the buzz however, was the realisation that the Internet had made this form of marketing explode. Across the Web communication is faster, easier and can reach a wider audience.
Online viral marketing campaigns use existing tools such as email, video, games, mobile devices and free products and services. These tools are used to exploit common behaviours and motivations, (e.g. sex, money, humour) encouraging people to pass the message on.
We will help you design, develop and distibute a viral marketing strategy and campaign, appropriate to your brand and product.
"If you build a great experience, customers tell each other about that. Word of mouth is very powerful." - Jeff Bezos